If you’re driving around Indy’s near east side, you’ll likely see some friendly faces of Arsenal Technical High School letting you know “You’re Entering Tech Country!” – billboards in the neighborhoods surrounding the sprawling lawns of the college-like campus are just one of the many ways Tech pride is spreading in the area.

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Principal Julie Bakehorn and the Arsenal Tech leadership team wanted to find a new way to connect with our community and get neighborhoods bursting with school pride. With a long list of success stories to share, Bakehorn knew a series of inspiring promotional pieces would push the message to new eyes.

“At Tech we have amazing magnet programs, performing arts, athletics, students, faculty, parents and alumni,” said Bakehorn. “Each group separately is strong, but together, we are unstoppable. WE ARE TECH and our I AM TECH campaigns bring us together. No matter what magnet program you’re in or which sports team or club you’re involved with, we are all Tech. That also includes the families in our neighborhoods. Often, families don’t realize the great things going on right down the street. They forget that Tech is THEIR high school and we want them involved beginning in elementary school and to continue that involvement after they graduate. When you drive into our neighborhoods, You’re Entering Tech Country!”

The Tech team didn’t stop with billboards; you’ll find “I Am TECH (Thoughtful, Excellent, Committed, and Honorable)” posters displayed all over campus and featured on the school’s website. Proud students, staff and alumni posed for a photo shoot to share with our entire community their unwavering support of Arsenal Technical High School.

This is only the beginning of a vibrant future for the entire Titan Nation – boasting its rich school history, athletic prowess, expansive academic pathways, talented staff and distinguished alumni located in Indianapolis and throughout the United States. Proud alumni and supporters are joining forces with current students, families and community members to promote excitement around Tech’s many strengths, vast array of offerings, and daily student and team accomplishments. Stay tuned for more highlights to come and follow the excitement daily on Facebook and Twitter (@arsenal_tech and @techathletics1)…TITAN UP!